Some personal branding adjectives have been so overused they have become non-words: practically invisible if not downright off-putting.
For some people, networking seems easy, even rejuvenating. You watch them float from person to person, interrupting conversations without batting an eyelash, offering firm handshakes and wide smiles. You, on the other hand, would much rather go home and continue that chapter you were writing.
The ongoing game of marketing, networking, and self-promotion can feel like the antithesis of what you what feels natural to you. It might even feel like a distraction from what you should be doing: writing your damn book.